How to measure ewom?

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  1. Original research proposal focussing on social media network use and e-word of mouth in SMEs
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    Ratings : 52 %   

      
  2. Many social network websites have been aggressively exploring innovative electronic word-of-mouth (eWOM) advertising strategies using information shared by user
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    Ratings : 34 %   

      
  3. The Effect of Online Restaurant Reviews on Diners’ Visit Intention: A Comparative Analysis of Expert vs. Peer Reviews Ju Won Choi Hospitality Management and Dietetics
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    Ratings : 35 %   

      
  4. eWOM quantity refers to the total number of eWOM instances (Godes and Mayzlin, 2004). According to the elaboration likelihood model, eWOM quantity is a type of
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    Ratings : 15 %   

      
  5. Internet Dependency Relations and Online Consumer Behavior: A Media System Dependency Theory Perspective on Why People Shop, Chat, and Read News Online
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    Ratings : 31 %